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Author Tips: How to Get Your Marketing Book Reviewed

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Can I just say before I start writing this article how much I love Erin Blaskie? There is a whole back story here. Some years ago, I joined Erin’s team as her transcriptionist. What happened is I listened to all her teleseminars and webinars on Internet marketing as I typed out the pages. The knowledge stuck. I became quite Internet marketing-savvy myself and branched out into the niche of assisting authors with their online publicity efforts. Buh-bye transcription!

So let’s fast forward now into solid tips I can pass on to you to market the book you’ve written. But first, have you heard about self-published author Amanda Hocking? She was very recently in the news for transforming her substantial success into a multi-million dollar contract with a traditional publisher. Guess what? She credited some of her success to relationships with book bloggers. In fact, in her own blog she calls the book bloggers “her heroes.”

What can book bloggers do for you in terms of exposure? A lot. A review by a popular book blogger can be seen by many readers and the online word-of-mouth (WOM) is often just what the reader needs to make that purchase. Hearing something like this can cause an author to make a beeline for book blogs. Stop. Think. There is a simple tip that can save both the author and the blogger tons of time. And it’s this: When visiting a blog that you are considering contacting to request a book review, read their Review Policy. It’s quite simple – 90% of the time, it’s actually listed as “Review Policy” on the blog and when it’s not, it’s often found in the “About Me” section. The blogger will clearly state what genres he or she enjoys. If your genre is not listed, don’t query the blogger. Pitching book bloggers is not about browbeating, it’s not about twisting arms, and it’s not about arguing.

As a book blog tour coordinator, I recently surveyed 30 book bloggers to ask them what constituted a good – and bad – pitch. An example straight from a blogger of a pitch gone wrong was: “I know you say you don’t review self-published books, non-fiction, or Christian books, but I have a great Christian self-help book that I’ve published myself!” You see what I mean?

There are plenty of blogs out there, and I mean plenty. Pitch to the ones that enjoy your genre and that’s half the battle. Happy pitching!

We’re Going to Have a CONTEST!

Diane is going to give away one copy of her e-book, “Best Practices: Pitching Book Bloggers” to someone who comments on this blog post (we’re combining these entries and the entries at The VA Coach so you don’t have to enter twice)!

Just leave a comment about how the content of this book would help you in your business by Friday, May 21, 2011 and Diane will pick one random winner from that list! Not sure how it would help? Click on over to her e-book page (link above) and find out more!

Be sure to leave your e-mail address along with your comment so we have a way to get in touch with you!

About the Author

Diane Saarinen can be found at the Saima Agency (http://saimaagency.com) which specializes in author services such as book blog tours, virtual assistance, copywriting and book trailers. Their ebook, BEST PRACTICES: PITCHING BOOK BLOGGERS is available at http://bit.ly/et5fWu.


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